00347nam a2200133 a 450000500170000008200130001710000180003011000160004824500470006426000570011165300130016865300210018165300110020220251203115455.0  a380bARU  aArulmurugan V  aMurugesan B  aDirect Marketing of Durable Consumer Goods  aPondicherrybDept of Commerce,Pondicherry University  aCommerce  aDirect Marketing  aM.Phil