TY  - BOOK
AU  - Lipschultz, Jeremy Harris
TI  - Social media communication: concepts, practices, data, law and ethics 
SN  - 9781138776456 (pbk.)
AV  - HM741 .L563 2015
U1  - 302.231 
PY  - 2015///
CY  - aNew York, NY
PB  - Routledge
KW  - aSocial media
KW  - aSocial networks
KW  - aOnline social networks
KW  - Law and legislation
KW  - Moral and ethical aspects
KW  - aSOCIAL SCIENCE / Media Studies
KW  - bisacsh
KW  - aCOMPUTERS / Web / Social Networking
KW  - aLANGUAGE ARTS & DISCIPLINES / Journalism
N1  - Includes bibliographical references and index
N2  - "In Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Twitter, Facebook, LinkedIn, Pinterest, Youtube and Vine, the book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics--all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring contemporary case studies, essays from some of the industry's leading social media innovators, and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they'll need to both evaluate and utilize current and future forms of social media"--
ER  -