TY  - BOOK
AU  - Wilson, Richard M.S.
AU  - Gilligan, Colin
TI  - Strategic marketing management: planning, implementation and control
SN  - 9780750659383
U1  - 658.8 
PY  - 2013///
CY  - London
PB  - Routledge
KW  - 
KW  - Marketing management
KW  - Strategic marketing
N1  - Includes index
ER  -