Wilson, Richard M.S.  _ Gilligan, Colin <br/><br/>
Strategic marketing management  planning, implementation and control 

 - 3rd ed. 
 - London  Routledge  2013 
 - xii, 867 p.  PB  30 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780750659383 
<br/><br/><label>Subjects--Personal Names: </label>   _ 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Marketing management<br/>Strategic marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / WIL