00474nam a2200181 a 450000500170000002000180001708200150003510000190005010000290006924500460009826000330014430000310017750000500020860000080025863000140026685600060028085600060028620251203114836.0  a9788126548514  a658.8bCAP  aCapon, Noeld_  aSingh, Siddharth Shekhar  aManaging marketing an applied approachb_  aNew DelhibWiley Indiac2014  axxviii, 677 p.c32 cm.bPB  aIncludes bibliographical references and index  bc_  aMarketing  f_  a_