Capon, Noel  _ Singh, Siddharth Shekhar <br/><br/>
Managing marketing an applied approach  _ 

 - New Delhi  Wiley India  2014 
 - xxviii, 677 p.  PB  32 cm. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9788126548514 
<br/><br/><label>Subjects--Personal Names: </label>   _ 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / CAP