TY  - BOOK
AU  - Mcquail, Denis
TI  - McQuail's mass communication theory
SN  - 9788132105794
U1  - 302.23 
PY  - 2015///, c2010
CY  - New Delhi
PB  - Sage
KW  - 
KW  - Mass media
KW  - Communication
N1  - Originally published by Sage in 2010
ER  -