Mcquail, Denis _ McQuail's mass communication theory - 6th ed., South Asia ed. - New Delhi Sage 2015, c2010 - viii, 621 p. PB 24 cm. Originally published by Sage in 2010 ISBN: 9788132105794 Subjects--Personal Names: _ Subjects--Uniform Titles: Mass mediaCommunication Dewey Class. No.: 302.23 / MCQ