Mytton, Graham Diem, Peter Dam, Piet Hein van <br/><br/>
Media audience research  a guide for professionals 

 - 3rd ed. 
 - New Delhi  Sage pub. India  2016 
 - xvi, 281 p.  PB  24 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789351506430 
<br/><br/><label>Subjects--Personal Names: </label>   _ 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Mass media -- Research -- Methodology
<br/><br/><label>Dewey Class. No.: </label>302.2072  / MYT