00000nam a2200000 a 4500 20251203112640.0 9788126550890 658.4038 BAE Baesens, Bart Analytics in a big data world the essential guide to data science and its applications Hoboken, New Jersey : Wiley 2014 xv, 232 p. ill. 24cm. HB Wiley Big Data Series includes index _ Big data Management Statistical methods ManagementData processing _ _ _ The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reveals how to tap into the powerful tool of data analytics to create a strategic advantage and identify new business opportunities. Designed to be an accessible resource, this essential book does not include exhaustive coverage of all analytical techniques, instead focusing on analytics techniques that really 206527 C 166316 166316 0 0 0 0 PU PU 2017-01-05 559.20 0 658.4038 BAE 206527 BK