TY  - BOOK
AU  - Aaker, David A. ...[et al.]
TI  - Marketing research: _
SN  - 9788126531189
U1  - 658.83 
PY  - 2009///
CY  - New Delhi
PB  - Wiley
KW  - 
KW  - Marketing- Research
N1  - includes glossary and index
ER  -