Aaker, David A. ...[et al.] <br/><br/>
Marketing research  _ 

 - 10th ed. 
 - New Delhi  Wiley  2009 
 - xvii,701 p.  PB  22 cm. 
<br/><br/> includes glossary and index 
<br/><br/><label>ISBN: </label>9788126531189 
<br/><br/><label>Subjects--Personal Names: </label>   _ 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Marketing- Research
<br/><br/><label>Dewey Class. No.: </label>658.83  / AAK