TY  - BOOK
AU  - Baron, Steve
AU  - Harris, Kim
AU  - Hilton, Toni
TI  - Services marketing: text and cases
SN  - 9780230327849
U1  - 658.8 
PY  - 2009///-R2012
CY  - New York
PB  - Palgrave Macmillan
KW  - 
KW  - Service industries--Marketing
N1  - includes index
ER  -