00512nam a2200205 a 450000500170000002000180001708200150003510000200005010000160007010000170008624500390010325000120014226000450015430000340019950000190023360000080025263000340026085600060029485600060030020251203112454.0 a9780230327849 a658.8bBAR aBaron, Steved_ aHarris, Kim aHilton, Toni aServices marketingbtext and cases a3rd ed. aNew YorkbPalgrave Macmillanc2009-R2012 axviii,358p.bill.c24 cm.bPB aincludes index bc_ aService industries--Marketing f_ a_