TY  - BOOK
AU  - Kapferer, Jean-Noel
TI  - New strategic brand management: advanced insights and strategic thinking
SN  - 9780749465155
U1  - 658.8343 
PY  - 2012///
CY  - New Delhi
PB  - Koganpage
KW  - 
N1  - includes bibliographical references and index
ER  -