00473nam a2200169 a 450000500170000002000180001708200180003510000270005324500770008025000120015726000310016930000330020050000500023360000080028385600060029185600060029720251203112415.0  a9780749465155  a658.8343bKAP  aKapferer, Jean-Noeld_  aNew strategic brand managementbadvanced insights and strategic thinking  a5th ed.  aNew DelhibKoganpagec2012  axviii,492p.bill.c24cm.bPB  aincludes bibliographical references and index  bc_  f_  a_