Kapferer, Jean-Noel  _ <br/><br/>
New strategic brand management  advanced insights and strategic thinking 

 - 5th ed. 
 - New Delhi  Koganpage  2012 
 - xviii,492p.  ill.  PB  24cm. 
<br/><br/> includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780749465155 
<br/><br/><label>Subjects--Personal Names: </label>   _ 
<br/><br/><label>Dewey Class. No.: </label>658.8343  / KAP