TY  - BOOK
AU  - Bridgeland, David M
AU  - Zahavi, Ron
TI  - Business modeling: practicle guide to realizing business value
SN  - 9789380931012
U1  - 658.40352 
PY  - 2011///
CY  - New Delhi
PB  - Elsevier
KW  - 
N1  - includes bibliographical references and index
ER  -