TY  - BOOK
AU  - Fitzsimmons, James A Ed.
AU  - Fitzsimmons, Mona J
TI  - New service development: creating memorable experiences
SN  - 9780761917427
U1  - 658.812 
PY  - 2000///
CY  - New Delhi
PB  - Sage Publications
N1  - includes index
ER  -