<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00000nam a2200000 a 4500</leader>
  <controlfield tag="005">20251203112302.0</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9780761917427</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">658.812</subfield>
    <subfield code="b">NEW</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Fitzsimmons, James A Ed.</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">New service development</subfield>
    <subfield code="b">creating memorable experiences</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">New Delhi</subfield>
    <subfield code="b">Sage Publications</subfield>
    <subfield code="c">2000</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xv,328p.</subfield>
    <subfield code="c">22cm.</subfield>
    <subfield code="b">PB</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">includes index</subfield>
  </datafield>
  <datafield tag="690" ind1=" " ind2=" ">
    <subfield code="a">Service industries- Management</subfield>
  </datafield>
  <datafield tag="690" ind1=" " ind2=" ">
    <subfield code="a">New products-Management</subfield>
  </datafield>
  <datafield tag="690" ind1=" " ind2=" ">
    <subfield code="a">Product management</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Fitzsimmons, Mona J</subfield>
  </datafield>
  <datafield tag="964" ind1=" " ind2=" ">
    <subfield code="b"></subfield>
    <subfield code="c"></subfield>
    <subfield code="d"></subfield>
    <subfield code="e"></subfield>
    <subfield code="f"></subfield>
    <subfield code="g">_</subfield>
  </datafield>
  <datafield tag="997" ind1=" " ind2=" ">
    <subfield code="a">190360 LIBSS C</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">153961</subfield>
    <subfield code="d">153961</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">PU</subfield>
    <subfield code="b">PU</subfield>
    <subfield code="d">2012-02-09</subfield>
    <subfield code="g">2865.46</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.812 NEW</subfield>
    <subfield code="p">190360</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
</record>
