00354nam a2200121 a 450000500170000008200150001710000160003224500570004826000540010530000220015963000150018163000360019620251203090644.0  a658.5bAPP  aCarson, J.W  aInnovation and creativity in new product development  aNew DelhibApplied skills for management ltd.c19  a45 p.b28 cm.cPB  aManagement  aProduct development, innovation