TY  - BOOK
AU  - Chisnall, Peter M.
TI  - Marketing: A behavioural analysis
T2  - The McGraw-Hill Marketing series
SN  - 0070841500
U1  - 658.8342, 
PY  - 1985///
CY  - LoNew Delhion
PB  - McGraw-Hill
ER  -