TY  - BOOK
AU  - Cundiff, Edward W.
AU  - Govoni, Norman A.
ED  - Still, Richard R
TI  - Fundamentals of modern marketing
SN  - 08769241610
U1  - 658.8 
PY  - 1985///
CY  - New Delhi
PB  - Prentice-Hall of India Private Limited
N1  - includes index
ER  -