Cundiff, Edward W. <br/><br/>
Fundamentals of modern marketing 

 - 4th ed. 
 - New Delhi  Prentice-Hall of India Private Limited  1985 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>08769241610 
<br/><br/><label>Dewey Class. No.: </label>658.8  / CUN