TY  - BOOK
AU  - Batra, Rajeev
AU  - Myers, John G
AU  - Aaker, David A
TI  - Advertising management
SN  - 9788177588507
U1  - 659.1 
PY  - 2007///-R2009
CY  - New Delhi
PB  - Pearson
N1  - includes index
ER  -