Batra, Rajeev <br/><br/>
Advertising management 

 - 5th ed. 
 - New Delhi  Pearson  2007-R2009 
 - 768p.  PB  24cm. 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9788177588507 
<br/><br/><label>Dewey Class. No.: </label>659.1  / BAT