00282nam a2200121 a 450000500170000002000180001708200150003510000170005024500140006726000330008130000270011450000190014120251203112000.0  a9780198063308  a658.8bBAI  aBaines, Paul  aMarketing  aNew YorkbOxfordc2008-R2010  axxvii,859p.c28cm.bPB  aincludes index