00369nam a2200133 a 450000500170000002000180001708200150003510000190005024500600006925000120012926000470014130000280018850000190021620251203111959.0  a9780230637290  a658.8bRAM  aRamaswamy, V.S  aMarketing managementbglobal perspective Indian context  a4th ed.  aNew DelhibPalgrave Macmillanc1990- R2010  axxxix, 872p.c28cm.bPB  aincludes index