Ramaswamy, V.S <br/><br/>
Marketing management  global perspective Indian context 

 - 4th ed. 
 - New Delhi  Palgrave Macmillan  1990- R2010 
 - xxxix, 872p.  PB  28cm. 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9780230637290 
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAM