TY  - BOOK
AU  - Loudon, David L
AU  - Della Bittaa, Albert .J
TI  - Consumer behavior: concepts and applications
SN  - 9780070473812
U1  - 658.812 
PY  - 2009///
CY  - New Delhi
PB  - Tata McGraw Hill Education
N1  - includes index
ER  -