Loudon, David L <br/><br/>
Consumer behavior  concepts and applications 

 - 4th ed. 
 - New Delhi  Tata McGraw Hill Education  2009 
 - xxiii,788P.  PB  24cm. 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9780070473812 
<br/><br/><label>Dewey Class. No.: </label>658.812  / LOU