Mathur, U.C <br/><br/>
Product and brand management 

 - New Delhi  Excel Books  2007 
 - xvii,534p.  PB  24cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>8174465499 
<br/><br/><label>Dewey Class. No.: </label>658.827  / MAT