TY  - BOOK
AU  - Mullin, Roddy
AU  - Cummins,Julian
TI  - Sales promotion: how to create,implement & integrate campaigns that really..
SN  - 9780749454746
U1  - 658.82 
PY  - 1989///-R2008
CY  - New Delhi
PB  - Kogan Page
N1  - includes index
ER  -