Mullin, Roddy <br/><br/>
Sales promotion  how to create,implement & integrate campaigns that really... 

 - 4th ed. 
 - New Delhi  Kogan Page  1989-R2008 
 - xx,300p.  PB  22cm. 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9780749454746 
<br/><br/><label>Dewey Class. No.: </label>658.82  / MUL