TY  - BOOK
AU  - Ramaswamy V.S
AU  - Namakumari S
TI  - Marketing management: global perspective indian context
SN  - 9780230637290
U1  - 658.8 
PY  - 1990///-R2009
CY  - New Delhi
PB  - Macmillan
N1  - includes index
ER  -