TY  - BOOK
AU  - Zeithamal,Valarie A
AU  - Bitner, Mary Jo
AU  - Gremler, Dwayne D... [et al.]
TI  - Services marketing: integrating customer focus across the firm
SN  - 9780070660076
U1  - 658.8 
PY  - 1996///-R2010
CY  - New Delhi
PB  - Tata McGraw Hill Education
N1  - includes index
ER  -