00464nam a2200157 a 450000500170000002000180001708200150003510000240005024500670007425000120014126000540015330000260020750000190023370000200025270000340027220251203111846.0  a9780070660076  a658.8bZEI  aZeithamal,Valarie A  aServices marketingbintegrating customer focus across the firm  a4th ed.  aNew DelhibTata McGraw Hill Educationc1996-R2010  axxix,743p.c22cm.bPB  aincludes index  aBitner, Mary Jo  aGremler, Dwayne D... [et al.]