Zeithamal,Valarie A <br/><br/>
Services marketing  integrating customer focus across the firm 

 - 4th ed. 
 - New Delhi  Tata McGraw Hill Education  1996-R2010 
 - xxix,743p.  PB  22cm. 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9780070660076 
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZEI