00318nam a2200121 a 450000500170000002000180001708200150003510000180005024500460006825000120011426000440012630000260017020251203111715.0  a9788120335431  a658.8bSRI  aSrinivasan, R  aCase studies in marketingbIndian context  a4th ed.  aNew DelhibPrentice Hall of Indiac2010  axvi, 352p.c24cm.bPB