Srinivasan, R <br/><br/>
Case studies in marketing  Indian context 

 - 4th ed. 
 - New Delhi  Prentice Hall of India  2010 
 - xvi, 352p.  PB  24cm. 
<br/><br/><label>ISBN: </label>9788120335431 
<br/><br/><label>Dewey Class. No.: </label>658.8  / SRI