Bird, Drayton <br/><br/>
Commonsense direct & digital marketing 

 - 5th ed. 
 - New Delhi  Koganpage  2008 
 - viii, 434p.  PB  24cm. 
<br/><br/><label>ISBN: </label>9788175543720 
<br/><br/><label>Dewey Class. No.: </label>658.872  / BIR