Ramaswamy ,V S. <br/><br/>
Marketing management  global perspective indian context 

 - 4th ed. 
 - New Delhi  Macmillan  1990-R2009 
 - xxxix,872p.  PB  24cm. 
<br/><br/><label>ISBN: </label>9780230637290 
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAM