Czinkota, Michael R <br/><br/>
Marketing management 

 - India ed. 
 - South Asia  Cengage Learning  1998-R2009 
 - xxv,598p.  24cm.  PB 
<br/><br/><label>ISBN: </label>9788131501177 
<br/><br/><label>Dewey Class. No.: </label>658.8  / CZI