TY  - BOOK
AU  - Lal, Rajiv
AU  - Quelch,John A
AU  - Kasturi Rangan,V
TI  - Marketing management: text and cases
SN  - 9780070603950
U1  - 658.8 
PY  - 2005///-R2008
CY  - New Delhi
PB  - Tata Mcgraw Hill
ER  -