Lal, Rajiv <br/><br/>
Marketing management: text and cases 

 - New Delhi  Tata Mcgraw Hill  2005-R2008 
 - xiv,812p.  PB  24cm. 
<br/><br/><label>ISBN: </label>9780070603950 
<br/><br/><label>Dewey Class. No.: </label>658.8  / LAL