Saxena, Rajan <br/><br/>
Marketing Management 

 - 3rd ed. 
 - New Delhi  Tata McGraw Hill Publishing Company Limited  1997-R2008 
 - xxi,819p.  PB  24cm. 
<br/><br/><label>ISBN: </label>007059953X 
<br/><br/><label>Dewey Class. No.: </label>658.8  / SAX