00322nam a2200121 a 450000500170000002000150001708200150003210000270004724500440007426000400011830000240015870000180018220251203111308.0  a0844224480  a659.1bNEI  aLewis Gordon Herschell  aAdvertising age handbook of advertising  aNew DelhibNTC Business Booksc2000  axi,228p.c22cm.cPB  aNelson, Carol