00319nam a2200121 a 450000500170000002000150001708200200003210000250005224500520007725000120012926000360014130000200017720251203090548.0  a4833701340  a658.83,bD, chu  aChurchill, Gilbert A  aMarketing research : methodological foundations  a3rd ed.  aChicagobThe Dryden Pressc1983  axxi, 756p, 22cm