00267nam a2200109 a 450000500170000002000150001708200190003210000220005124500260007326000390009930000190013820251203090548.0  a0615098866  a658.8,bD, run  aRunyon, Kenneth E  aPractice of Marketing  aColumbusbCharles E. Merrillc1982  axi, 616p, 23cm