Dalrymple, Douglas J <br/><br/>
Marketing management : Strategy and cases 

 - New York  John Wiley & Sons  1986 
 - xiii, 925p, 23cm 
<br/><br/><label>ISBN: </label>0471010987 
<br/><br/><label>Dewey Class. No.: </label>658.8,  / D, dal